WOMEN - FITNESS - ADVENTURE
As well as our coaching, we have a real passion for stylish sportswear: after all, if we are spending a lot of time wearing it, we want to look and feel good in it and so we have developed our own ‘Pretty Gritty’ branded apparel. We aim to deliver our brand, beyond what we do locally so that all women can wear unique performance wear that is stylish and meaningful.
Our crocus logo and the name ‘Pretty Gritty’ represents determined women in the sports sector and is an analogy of the crocus flower itself: A tough, yet striking flower that brings much needed vibrancy and colour to its surroundings. In greater numbers they flourish and bloom.
We feel our Pretty Gritty apparel gets you noticed for all the right reasons and more and more women are wearing it proudly. Our products are perfect for both training sessions and events alike as well as for going on adventures.
WHAT IS THE STORY BEHIND THE BRAND? - DO YOUR LOGOS HAVE MEANING?
Greek Mythology states that the Goddess Eos had an insatiable appetite for adventure and would circle the world every morning bringing the dawn of each new day with her gift of light.
Eos might be assimilated to all women, making changes and embarking upon something new, fresh and exciting, and 'lighting' the way for other women to follow.
The ‘Pretty’ aspect of our name, not only lends itself to the radiance of a Goddess but particularly to the blossoms of the hardy, crocus flower whose golden stigmas, were offered to Eos as a sign of worship.
We have used the crocus as our main logo.
The crocus itself not only survives, but prospers in the face of hardship. It offers a cheerful and uplifting effect to onlookers, and in numbers, they, like our women can flourish.
Our all female group can inspire each other to be better versions of ourselves; making small and incremental positive changes invigorating a ‘Dawn of a New Beginning’ whilst seeking out new adventures in life.
There is no better time than the moment you are in, to start anew. Being 'Pretty Gritty' is within all us women.